Why Scarcity Is Actually a Good Thing >>


AIRED: 09-18-2016

I recently had a conversation with someone who I would call a “post-scarcity” anarchist.
I hear the same arguments, over and over from this crowd. Scarcity causes poverty. Abundance is the solution. Capitalism is destroying our ability to thrive. But how true are these claims?

I would argue that scarcity has virtue.

Scarcity, like any other fact of life, is not just some comic book villain that can be painted in black and white. There is much more to it. There are many shades of gray, and even redeeming values to scarcity, that most people overlook.

In this episode, I explain why scarcity can actually be a good thing. You’ll see it from a whole new point of view, and come to appreciate it.

After that, I’ll show you how to draw it out in your advertising in a way that creates more value around what you sell. You’ll discover how having less of something can actually bring in more sales.

This one is a rollercoaster ride of misconceptions and newfound understandings that will leave you seeing the world in a whole new light.

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